A target audience is the specific group of consumers most likely to want your product or service. As noted on Wikipedia, it represents the intended group of recipients for a publication, advertisement, or message.
Instead of trying to reach everyone, defining this group helps you focus your resources efficiently. Target Audience vs. Target Market
Target Market: The broad group of potential customers (e.g., all fitness enthusiasts).
Target Audience: A narrow segment within that market targeted by a specific campaign (e.g., female yogis aged 20–30 in Osaka). Core Data Categories
To define your audience, marketers look at specific data points outlined by Dentsu: How to Find Your Target Audience: 7 Strategies – AdRoll
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